Considered
Websites.
Considered Apps.
Most problems are not tool problems.
They are structure problems.
What this is
Every business needs one place that explains the work and one clear way to get in touch. That is the site. Most businesses never need more than that.
Start here
$99
Delivered within 48 hours. No calls. A clear plan for what to fix first, what can wait, and what's not worth touching.
Book Your $99 Scan →The $99 scan is credited toward a package if you proceed within 30 days.
"She understood what I wanted immediately."
The principle
A clear site keeps working as you grow. Piling on features doesn't.
Recent work
Interior designer, MD & PA
Her studio had no website.
Built entirely on referral, with nothing to send new clients to. The site needed to feel like Kathleen: warm, specific, and nothing like a template.
What changed
A site that carries the studio's voice and aesthetic
A contact form in place: the first direct path to inquiry
"The process was easy, and the result feels exactly like me."
What I offer
Opportunity Scan
Entry point
A review of your current site. You'll see where people hesitate, where things stall, and what to address first.
- What to fix first
- What can wait
- What isn't worth touching
- A written summary you can reference later
$99
Delivered within 48 hrs
Book Your $99 Scan →Credited toward a package if you proceed within 30 days.
After the Opportunity Scan
Website Design gives you a site that explains your work, and every project starts with an Opportunity Scan. If you later need more than a website, App Development starts with a conversation, not a package.
Or work through it yourself
The Build Decision System, the DIY Workflow Kit and the Emoji Decoder are tools you use on your own. No calls, no dependency on me.
See all products →Who I work with
For businesses with a point of view.
I work with solo professionals and small service businesses who work closely with their clients. If your website undersells your work, it's rarely for lack of trying. It's how the site is put together, and that's what I fix.
Some clients want it built for them. Others want a plan they can follow themselves. Either way, I'll tell you what you need, and I won't sell you more.
Interior designers and stylists
Consultants and advisors
Creative service businesses
Product-based founders with small teams
How the work gets done
Step 01
Opportunity Scan
A review of your current site: what's working, what's in the way, and what to fix first.
Step 02
Decide what to build
Before you spend money on a redesign or a new tool, check whether it's worth building. You get a clear yes, no, or not yet.
Step 03
Choose how to build it
Pick how involved you want to be, from built for you to doing it yourself. Usually that starts with a website.
Step 04
Built around how people use it
I build around what your visitors actually do: one clear place to start, a simple layout, and fewer things competing for attention.
Done right, structure is beautiful.
What this means
Whatever I build, the job is the same: people understand what you do and know how to reach you.
What changes
The goal isn't more features. It's work people understand at a glance, that looks as considered as it performs.
Prefer to start on your own?
Five fixes you can make to your website yourself, with examples you can copy.
Download the Free Guide →