Products & tools
Already Built.
Yours to Use.
Self-serve resources that improve your site, workflows, and communication without adding noise.
Small tools for clearer decisions.
Start here
Use these when you need to decide what to fix, what to build, or what to leave alone before investing in a larger project.
Opportunity Scan
NewAvailable now
A focused, asynchronous review of your website or lead flow. Shows where people hesitate, where things stall, and what is worth fixing first.
- Written scan delivered within 48 hours
- Top two to three priorities, ranked
- Clear enough to act on without needing a call
Build Decision System
NewAvailable now
A structured decision system that determines whether a workflow should be built, redesigned, or kept manual.
- Four conditions evaluated in sequence: clarity, stability, leverage, safeguards
- Returns one outcome per evaluation. No scoring, no maybe
- Prevents building systems that are unclear, unstable, or not worth the effort
DIY Workflow Kit
NewAvailable now
A self-serve system for building a clean lead capture and follow-up workflow. No calls, no support dependency.
- One core lead workflow, plus two bonus workflows for content repurposing and client onboarding
- Clear instructions, templates, prompts, and documented fixes
- Self-serve. No calls. No ongoing support
Studio-built tools
Survival Budget
LiveBudget without the tracking burnout.
- Tier-based structure: Survival, Important, Quality of Life, Future Building
- See what is covered before you spend
- Fully offline. No account required
StreakFocus
LiveA simple habit tracker built for people who want less friction.
- Three meaningful tasks per day. No more
- No accounts, no tracking, fully offline
- Reduces cognitive load instead of adding to it
Knit
LiveYour contacts get messy. Knit finds duplicates, shows why each pair matched, and lets you decide one at a time. Nothing leaves your device.
- Shows the match reason on every pair before you decide
- No automatic merging: you review and confirm every pair
- No cloud upload. No account. No subscription
Jotting Journal
LiveA private, PIN-protected diary and notepad for kids. Fully offline: no account, no cloud. The only copy that leaves the device is a backup you save yourself.
- Diary and notes, each with a PIN only the child knows
- No account, no cloud, no data collected
Demure
LiveReplaces a book's real cover with a discreet one. Opens the reading app already on the phone, Apple Books or Kindle. The book itself doesn't change, only what's visible on the cover.
- Works with Apple Books and Kindle, not a separate reading app
- No account, no cloud, no reading history stored
Early access
Marqo
Early AccessTrack client decisions before the reasoning gets lost. Keeps a clear record of what changed, why it changed, and what it affected. Clients get a read-only view without a login.
- Logs decisions with a single input: what changed and why
- Clients get a read-only view without needing a login or a meeting to catch up
- Invite-only: first 20 clients onboarded personally
Still Becoming
Early AccessSeven questions produce a Reset Map: what to handle first, what can wait, and one concrete step for today. Built for women rebuilding after divorce or a major financial disruption.
- Ten-minute assessment, seven questions
- Returns what to handle first, what can wait, and one concrete next step
- No account. Your answers are stored locally in your browser
Also built
Not something I sell. I built this because I needed it myself, and I'm sharing it in case you need it too.
DMV Arts Guide
Also BuiltThis came from running into the exact problem it solves: not knowing where to start looking for a class. It's a curated guide to beginner-friendly arts and dance classes across DC, Maryland, and Northern Virginia. Free to use.
- Every listing personally reviewed and written
- Organized by what you're looking for, not just location
- Free. No account, no login
Free resources
Client Onboarding Templates
FreeThree ready-to-use templates to streamline your client intake and kickoff process.
- Client intake form template to collect the right details up front
- Welcome email template that sets expectations clearly
- Project kickoff agenda you can reuse for every new client
Decision-Making Lens v3
FreeEight clear questions to align strategy and move work forward. Includes a free checklist.
- Use before big decisions, during planning, or when a project stalls
- Four sections with two focused prompts each
- A quick-reference checklist you can copy or share
AI Dictionary for Business Owners
FreePlain-English definitions of ten common AI concepts, with real examples you can actually use. Free PDF.
- Plain-English definitions of ten common AI concepts. No hype. No fluff
- Real examples that show how each concept applies in practice
- A downloadable PDF you can reference anytime
5 Proven Digital Fixes
FreeQuick wins you can do in 30 minutes. Better forms, clearer copy, and cleaner lead capture.
- Rewrite your homepage hero for clarity and conversion
- Improve lead capture so new inquiries are logged and followed up automatically
- Audit mobile UX, improve intake forms, and repurpose content efficiently
More tools
Emoji Decoder
NewUse emojis without lowering perceived value, credibility, or pricing. A practical decision tool for people who sell expertise and care how their writing is interpreted.
- Clear rules for using emojis in proposals, pitches, and client emails
- A framework that classifies emojis by impact on authority, not emotion
- Guidance for writing that feels intentional and professional
Different work needs
a different path.
Start with an Opportunity Scan. I'll confirm what matters, what can wait, and whether custom work is the right move.
Book Your $99 Scan →