Products & tools
Already Built.
Yours to Use.
Self-serve resources that improve your site, workflows, and communication without adding noise.
Small tools for clearer decisions.
Start here
The Scan is a written review of your website. The products below are tools you work through on your own.
Opportunity Scan
Available now
A focused, asynchronous review of your website or lead flow. Shows where people hesitate, where things stall, and what is worth fixing first.
- Written scan delivered within 48 hours
- Top two to three priorities, ranked
- Clear enough to act on without needing a call
Self-serve products
Emoji Decoder
Available now
Use emojis without lowering perceived value, credibility, or pricing. A practical decision tool for people who sell expertise and care how their writing is interpreted.
- Clear rules for using emojis in sales emails and pitches, landing pages, and LinkedIn posts
- A framework that classifies emojis by impact on authority, not emotion
- Guidance for writing that feels intentional and professional
Build Decision System
Available now
A structured decision system that determines whether a workflow should be built, redesigned, or kept manual.
- Four conditions evaluated in sequence: clarity, stability, leverage, safeguards
- Returns one outcome per evaluation. No scoring, no maybe
- Prevents building systems that are unclear, unstable, or not worth the effort
DIY Workflow Kit
Available now
A self-serve system for building a clean lead capture and follow-up workflow. No calls, no support dependency.
- One core lead workflow, plus two bonus workflows for content repurposing and client onboarding
- Clear instructions, templates, prompts, and documented fixes
- Self-serve. No calls. One Activation Guarantee review, then no ongoing support
Studio-built tools
Survival Budget
LiveBudget without the tracking burnout.
- Tier-based structure: Survival, Important, Quality of Life, Future Building
- See what is covered before you spend
- Fully offline. No account required
StreakFocus
LiveA daily focus app for people who want less friction.
- Three meaningful tasks per day. No more
- No accounts, no tracking, fully offline
- Reduces cognitive load instead of adding to it
Knit
LiveYour contacts get messy. Knit finds duplicates, shows why each pair matched, and lets you decide one at a time. Nothing leaves your device.
- Shows the match reason on every pair before you decide
- No automatic merging: you review and confirm every pair
- No cloud upload. No account. No subscription
Jotting Journal
LiveA private, PIN-protected diary and notepad for kids. Fully offline: no account, no cloud. The only copy that leaves the device is a backup you save yourself.
- Diary and notes, behind one PIN only the child knows
- No account, no cloud, no data collected
Demure
LiveReplaces a book's real cover with a discreet one. Opens the reading app already on the phone, Apple Books or Kindle. The book itself doesn't change, only what's visible on the cover.
- Works with Apple Books and Kindle, not a separate reading app
- No account, no cloud, no reading history stored
Marqo
LiveTrack client decisions before the reasoning gets lost. Keeps a clear record of what changed, why it changed, and what it affects. Clients get a read-only view without a login.
- Logs decisions with a single input: what changed and why
- Clients get a read-only view without needing a login or a meeting to catch up
- 7-day free trial, then $12.99 a month or $129.99 a year
Web app
Still Becoming
LiveSeven questions produce a Reset Map: what to handle first, what can wait, and one concrete step for today. Built for women rebuilding after divorce or a major financial disruption.
- Ten-minute assessment, seven questions
- Returns what to handle first, what can wait, and one concrete next step
- No account. Your answers are stored locally in your browser
Also built
Not something I sell. I built this because I needed it myself, and I'm sharing it in case you need it too.
DMV Arts Guide
Also BuiltThis came from running into the exact problem it solves: not knowing where to start looking for a class. It's a curated guide to beginner-friendly arts and dance classes across DC, Maryland, and Northern Virginia. Free to use.
- Every listing personally reviewed
- Organized by what you're looking for, not just location
- Free. No account, no login
Free resources
Client Onboarding Templates
FreeThree ready-to-use templates to streamline your client intake and kickoff process.
- Client intake form template to collect the right details up front
- Welcome email template that sets expectations clearly
- Project kickoff agenda you can reuse for every new client
Decision-Making Lens v3
FreeEight clear questions to align strategy and move work forward. Includes a free checklist.
- Use before big decisions, during planning, or when a project stalls
- Four sections with two focused prompts each
- A quick-reference checklist you can copy or share
AI Dictionary for Business Owners
FreePlain-English definitions of ten common AI concepts, with real examples you can actually use. Free PDF.
- Plain-English definitions of ten common AI concepts. No hype. No fluff
- Real examples that show how each concept applies in practice
- A downloadable PDF you can reference anytime
5 Proven Digital Fixes
FreeQuick wins you can do in 30 minutes. Better forms, clearer copy, and cleaner lead capture.
- Rewrite your homepage hero for clarity and conversion
- Improve lead capture so new inquiries are logged and followed up automatically
- Audit mobile UX, improve intake forms, and repurpose content efficiently
Different work needs
a different path.
Start with an Opportunity Scan. I'll confirm what matters, what can wait, and whether custom work is the right move.
Book Your $99 Scan →The $99 scan is credited toward a package if you proceed within 30 days.